A local SEO campaign ensures that your NAP (name, address, phone) is consistent everywhere, including the core search engines (Google, Bing and Apple Maps) and local citations. Targeted SEO based on your physical location is a smart move for local businesses - it is connecting nearby customers to your business. It provides a concise map, with directions, and the essential information a user wants to decide whether to take further action.
Customer ratings and reviews are trusted recommendations, and are included in these business snapshots because they add an objective voice regarding the quality of product and services businesses delivered. Enabling customers to leave Google+ reviews via your website is a smart way to achieve positive reputation management.
Being at the top of search engines maps and listings as a local leader will dramatically impact your business success - attracting more customers by increasing awareness of your brand and enhancing business reputation. For businesses that deliver 'at your door services', working for local customers reduces time and expenses. Whatever your business - dominating LOCAL SEO is the smart play.