SEO

Search Engine Optimisation (SEO)

Why your business NEEDS search traffic?

Ensuring that your site is optimised is step 1 to ensuring that your business is easily found by potential customers when using search engines - Google, Bing and Yahoo.  This is different from paid advertising which can be hit and miss, expensive, and hard to track return on your investment.  

SEO is organic searches.  That means a user enters a phrase when searching for a service or business, for example if you search for "electrician Ferny Grove" you will find Lindsay Electrical, one of our clients at the top of Google Maps, and in the top 1-2 company sites.  

Using an SEO campaign allows companies to lead in their local market confident the results are likely to achieve consistent, targeted results.  SEO is not quick fix, it is a long term customer acquisition strategy.  Top ranking success does takes time.  It depends upon how competitive the market you are targeting is.  Organic traffic through SEO can often take 3-6+ months depending upon the competitiveness of your market, but generally you will see positive results within a short time.   Remember SEO is for your business' long term success.

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seo audit noosa

SEO AUDIT

Once you complete the Discovery Form we can get a better idea of your needs, and how we can help you get more traffic.  Our team will undertake a detailed analysis of your current website and online presence.   

We will provide you with a detailed video analysis with 48 hours so that you can clearly see what needs to be done.  This will include on-page optimisation of your existing site, your niche market and competitor analysis, as well as opportunities to improve your Google ranking.  

We don't do cookie cutter SEO packages, unlike other SEO companies.  Your business needs are unique and our service will map to your needs, and based on the competitiveness of your goals.  Once you've had a chance to review the video, we can chat as to whether your project is a good fit with our SEO program.

local seo marketing

LOCAL SEO

Do you remember when you used to look up a local business in the Yellow and White Pages?  Today, they might be used as door stops, but I haven't seen new editions of the book in years. 

Fact – 97% of consumers use the internet to find local business.  So if your business isn't visible on the first page of local search engine rankings, then you’re losing business – daily.

Today, mobile searches dominate, presenting an opportunity for local businesses.   Google has transformed its search engine to better service its users especially mobile users.   The marketing landscape changed dramatically when Google introduced the Map Pack and the Local Carousel making it easier for users to quickly and visually locate places relevant to their search, especially when using smartphones.  

Local search engine optimisation is an incredible opportunity for businesses with local storefronts wanting to attract customers to their immediate area.   How can you take get local SEO to work for your business?
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A local SEO campaign ensures that your NAP (name, address, phone) is consistent everywhere, including the core search engines (Google, Bing and Apple Maps) and local citations. Targeted SEO based on your physical location is a smart move for local businesses - it is connecting nearby customers to your business. It provides a concise map, with directions, and the essential information a user wants to decide whether to take further action.  

Customer ratings and reviews are trusted recommendations, and are included in these business snapshots because they add an objective voice regarding the quality of product and services businesses delivered. Enabling customers to leave Google+ reviews via your website is a smart way to achieve positive reputation management. 

Being at the top of search engines maps and listings as a local leader will dramatically impact your business success - attracting more customers by increasing awareness of your brand and enhancing business reputation.  For businesses that deliver 'at your door services', working for local customers reduces time and expenses.   Whatever your business - dominating LOCAL SEO is the smart play.

MOBILE SEO

Google has 2 types of searches depending on the device you are using - one for desktop, and one for mobile.  If your site is not mobile friendly then it is likely to be penalised.  Optimising your online business for mobile is now essential given 51% of users in 2016 accessed the internet via their smartphones or tablets.  

Google stated 29% of users will leave a site if it doesn't satisfy them.  Being 'mobile friendly' is crucial to keep visitors on your site.  Mobile friendly is determined by many factors:
  • quick access and navigation (up to 67% would leave if too many steps)
  • text and button size for ease of use 
  • tap action facility
  • and SPEED. A site that is fast or slow radically changes the user experience (up to 70%  said they would leave a site loading slowly). Consequently, Google has indicated site speed is one of the signals used by its algorithm to rank pages. 
video seo traffic

VIDEO SEO

Online video advertising has skyrocketed over the past few years as a visually effective way to market businesses, and with 1 out of every 2 people take action after watching an online video advertisement, it isn't surprising that businesses with videos see increased revenue results.

So why wait until your competitors dominate the market by adding an online video to their marketing strategy?
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Fact – Users who watch promotional videos on websites are 64% more likely to purchase online than those who don’t. Visitors spend 2 minutes longer on web pages that have promotional videos – increasing revenue opportunities.

Video SEO Marketing is a great way to try to stand out from the crowd at the top of search engine results pages (SERPs). Optimisation can ensure that your content has a higher position on SERPs, and there are numerous keyword and location related actions that may assist with this objective.

Social authority can be a great way to boost your video’s SEO efforts. Promotion of your videos through your social networks may lead to more viewers, new links, bigger traffic and of course, better ranking.

STOP Losing To Your Competitors - 
Dominate Searches with Organic Traffic

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