Desktop only websites do not meet changing buyer needs, particularly as comScore's recent report determined that 61% of time spent online is via mobile and tablet devices, with smartphones more than 80% of that number. Desktop devices make the remaining 39%. What does this mean for the website business owner? It is clear that websites have to be built 'across device friendly', to meet a changing marketing landscape. That’s why we develop 'responsive web design'.
Users may have once accepted the need to stretch and shrink a site to fit the device they were using. Today, if a website is not mobile-friendly, it won't rank well with Google, and it is likely to have a very high bounce rate as mobile users move quickly onto your competitor's site that is easily visible and clickable.
We have taken responsive design to a whole new level, by tailoring different features for different devices. Mobile related options such as a Click-to-Call or Click-to-SMS buttons will only appear for smartphones. The visitor experience, and the required functionality differs across devices, and we incorporate these features in our designs.