WEBSITE DESIGN

Web Design - Noosa, Sunshine Coast

With more customers searching for products and services online, having an online marketing strategy is vital for business success. One of the most important element of your online marketing strategy is generally your website.  A good website needs to represent your business brand, it needs to provide well written content that educates and informs your visitors, and it needs to have an integrated conversion funnel.  To make a great website, the visitor experience needs to be personalised to their individual buyer needs and engage the visitor along their journey.

We develop websites with a view to build visitor communication, engagement and action, enabling real-time, measurable results. This enables analysis regarding the buyer journey, product desirability, and whether or not the content provided meets customer's queries.   Our business features deliver a more engaging customer experience across desktop, tablet and mobile, which will boost search engine ranking and sales.

Responsive Websites ARE BUSINESS ESSENTIAL

Desktop only websites do not meet changing buyer needs, particularly as comScore's recent report determined that 61% of time spent online is via mobile and tablet devices, with smartphones more than 80% of that number. Desktop devices make the remaining 39%. What does this mean for the website business owner? It is clear that websites have to be built 'across device friendly', to meet a changing marketing landscape. That’s why we develop 'responsive web design'.

Users may have once accepted the need to stretch and shrink a site to fit the device they were using. Today, if a website is not mobile-friendly, it won't rank well with Google, and it is likely to have a very high bounce rate as mobile users move quickly onto your competitor's site that is easily visible and clickable.  

We have taken responsive design to a whole new level, by tailoring different features for different devices.  Mobile related options such as a Click-to-Call or Click-to-SMS buttons will only appear for smartphones.  The visitor experience, and the required functionality differs across devices, and we incorporate these features in our designs.
mobile websites

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Website Personalisation

Normally, a website has a uniform flow where every visitor goes through the same pages, gets the same online experience regardless of whether or not the content is relevant to them. Understandably this can be very frustrating for the user, when they are seeing promotions that has nothing to do with their intent. Using website personalisation is based on a user's behaviour such as their visit history, location proximity, regularity and device type.  It adapts its content to deliver a modified experience with business generating features to increase engagement and sales. Amazon uses this approach and had huge success and revolutionised online marketing. Noosa Web Design company, Key Solutions Online offers this advanced customer-conversion technology to our clients. 

We create dynamic websites that change based on user’s behavior 

Effective SEO functionality

Every website, no matter whether small or big, SEO is one of the most important marketing tools available to the business owner. Search engine optimisation determines how effectively your site ranks on Google, Bing and Yahoo. The higher your website sits in the search engine rankings, the more visible your site is to customers.  We incorporate the most effective SEO approaches on all our client's websites to assist in providing a solid foundation of traffic getting, customer-converting functionality. Our sites are search engine friendly.

Mobile devices dominate local search queries, as users search to determine where to eat, sleep shop, en route to that location, or then taking immediate action as a result of their findings. Google has determined that 80% of users undertake local searches via search engines, and 88% of those searches are being completed on mobile phones, with half of these users visiting the store within 24 hours.

When we work with you on your Sunshine Coast website development, we are partnering with you to gain an understanding of your business to generate more traffic, cross-device, to achieve your success. Our aim is to deliver more than a website.

Business Driving Features

Your website is going to be pretty, but it also needs to perform.  We have a list of features that can incorporate into your site to increase conversion.
  • Click-to-Call/Email
  • Maps/Multi-location
  • Online scheduling
  • Coupons
  • Yelp reviews
  • Social icons, feeds and shares
  • File uploads
  • Photo gallery and social albums.

Superior Speed

High-speed website performance is a demand of both visitors and search engines.  People expect web pages to load quickly, particularly mobile users searching on the go.  Google recognises the importance of site speed and listed it as a factor for SEO rankings.  

When we’re developing websites, we have established protocols to ensure fast sites, and continue to test speed levels once sites go live.  We achieve these levels in numerous ways including by coding our infrastructure to allow for quick server response times and optimisation of images.

We want to help our clients be successful

So now you a better understanding of our Noosa, Sunshine Coast website development process, and of the business features that we offer.  We are constantly working to help our clients be more successful online.  Only by listening and understanding your individual business needs and aspirations through a detailed discovery at the state of your project and regular communication and feedback are we able to build respectful relationships that result in the development of an engaging website journey for your clients.
Key Solutions Online
28 Eenie Creek Road, Suite CA 6-10
Noosaville  QLD  4566
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