Mobile devices are part of our everyday lives, letting us stay connected to each other, regardless of where we are.
Normally located in our pocket/handbag, we access information 24/7. We shop without physically visiting a store. We chat in all forms - phone, text, email, picture, video and social, whenever we want, and this communication impacts our decisions and actions - where we eat, AND what businesses we contact.
We expect to be able to easily and quickly access this information on our mobile devices, and when we can't because the site is not mobile-friendly we get frustrated and go elsewhere! Consider the impact on your business if your site is NOT mobile-friendly.
"Not having a mobile optimised website is like having your shop closed for 1 day every week" Google, #1 Search Engine.