Search Engine Optimisation (SEO) provides businesses the highest return on any marketing investment over the long term, and creates a solid foundation for your business success online.
Businesses utilising the expertise of thebest SEO Brisbane company in 2018will see considerable increase of website traffic and ranking, which in turn enhances business authority and credibility.
As a direct result of the introduction of search engines in the 1990s, following the invention of the internet earlier that decade, SEO became a new marketing approach. Structure and rules were developed, and these algorithm updates continue to be rolled out occasionally by Google, with the most recent being the 'Fred Update' in March 2017.
There is no question that Google dominates other search engines, with a whopping 90 per cent of all searches utilising their platform. SEO specialists have to be aware of and follow Google's rules and regulations to avoid penalties. However, as long as you are working with a professional SEO expert, often letting things settle before taking any action is the wisest cause of action.
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your business into 2018 and increase online exposure.
Effective SEO makes your website more relevant to Google searches, making it more visible to the people already looking for your product/service. This increased visibility is called organic traffic. Companies on page one receive more than 90 per cent of all traffic, with the first ranked business earning up to 33 per cent of that search. With more people looking at your website, visitors should convert to paying customers, on average at 5 per cent.
Brand awareness grows as customers connect with your business. Consequently being on page one dramatically increases recognition of your business branding from a pure numbers perspective, but there is also the assumption that after typing in their key phrase, and the companies appearing will be relevant to their search query. Based on the authority of the search engine's rankings the visitor will explore your website, review client feedback, read related articles/blogs, check out your social profiles, download product information, and contact you directly via phone, email, message to ask questions.
Ensuring that the customer experience is easy, engaging and positive, regardless of the device being used will encourage the potential customer to increase the amount of time they spend considering your offerings, and the likelihood of conversion to purchase.
Your business brand should be cohesive across all platforms so as to ensure a clear marketing message that builds trust, authority and your business reputation. SEO is a vital element of reputation management, and where appropriate this will be developed as part of your SEO campaign strategy.
Engaging The Top SEO Brisbane Agency 2018
Having a successful SEO strategy requires working with a professional SEO Brisbane Agency in 2018. Your SEO campaign should be personalised to your business needs, not a standardised SEO package. Your main objective is to achieve top ranking in Google. This is complex long term project, and requires an SEO expert that has delivered results. With the right SEO agency, such as Key Solutions Online, search engine optimisation is one of the valuable investments you can make for your business.