Search Engine Optimisation (SEO) is the strongest foundation that you can build your business success upon, in today’s online world of Google.
Businesses that use the expertise of the best SEO Sunshine Coast company in 2018
will see significant growth of online traffic to their website, which creates a positive impact on your business reputation.
SEO began with the creation of search engines in the years following the invention of the internet in 1991. Yahoo arrived on the scene in 1994, and Google followed in 1998. As search engines developed their structure, rules were determined, changing how SEO marketing works. SEO continues to evolve with algorithm updates – the most recent was Google’s Fred Update in March 2017.
Google dominates with 90 per cent of all searches utilising their search engine. They hold a lot of power, and can make rule updates as they see fit, but when you have a structured SEO campaign you only need to stay calm, and let things settle before assessing with your SEO expert any impact on site rankings. Often time rights the situation.
Learn how our SEO Sunshine Coast Company
will grow your business into 2018 and increase online exposure.
Effective SEO makes your website more relevant to Google searches, making it more visible to the people already looking for your product/service. This increased visibility is called organic traffic. Companies on page one receive more than 90 per cent of all traffic, with the first ranked business earning up to 33 per cent of that search. With more people looking at your website, visitors should convert to paying customers, on average at 5 per cent.
Brand recognition will grow as your customers connect with your business. If they see your business on Google’s page one, it is assumed by the visitor that you offer what they are searching for. Then they will engage with your brand – explore your website, review client feedback, read related articles/blogs, check out your social profiles, download relevant product information, and contact you directly via phone, email, message to ask questions.
Your customer’s experience at each of these stages needs to be positive and easy regardless of their device, encouraging the visitor to take the time to get to know you better, to ‘like’ your brand, to want to connect with you and eventually purchase.
This means that your business’ story needs to be communicated in a easy to use, easy to understand, cohesive way across every platform, building trust, authority and your business reputation. SEO is at the heart of reputation management, and much of this will be considered and developed as part of your SEO strategy.
Engaging The Top SEO Sunshine Coast Agency 2018
Having an impactful SEO strategy requires working with an effective SEO Sunshine Coast Agency in 2018. Your SEO campaign should be personalised to your business needs, not a standardised SEO package. Your main objective is to achieve top ranking in Google. This is complex long term project, and requires an SEO expert that has delivered results. With the right SEO agency, such as Key Solutions Online, search engine optimisation is one of the valuable investments you can make for your business.