effective social presence is a vital ingredient in the development of your
online business reputation. Research
shows thatyour social standing can also impact your business’ search ranking, with 7/10 most important factors
in SEO ranking coming from social media.
some of the most essential ways to optimise of your Facebook Fan Page for customer searches.
1. Choose your Facebook Fan Page name carefully
Deciding on your Fan Page Name is one of the first and the most important steps to optimise your brand on Facebook. The name needs to represent your page’s business and intent, so be specific but don’t try to ‘stuff’ in loads of keywords otherwise it will look spammy, and likely to reduce fan engagement. If you already have a website, make sure that the brand name matches across all your online pages and your domain url, so that visitors can easily locate your business.
Best SEO Tip: Google gives the first word in your fan page title the most significance.
Choose the industry or niche category that best fits your business. Facebook utilises this data to determine which pages show up in internal searches. Don’t forget to select all related sub-categories to highlight the main products and services you deliver.
2. Include your phone number and address
Even if most of your sales come from online customers, every business gains value from including their business contact details on their fan page. This simple step improves your brand's overall SEO as Google places higher importance on ranking pages with specific contact information including address, city, state, postcode and phone number. Including this information also increases the indexing your fan page within Facebook’s local search results, which can be crucial to growing your fan page.
Best SEO Tip: Use the SAME address format for all online profiles. This provides consistency and makes it easier for your business to be found.
3. Utilise your full range of niche related keywords strategically
Whether you have a website, e-commerce store, a social profile or fan page, keyword optimisation is the most fundamental form of on-site SEO you can use. Within your fan page, attention should be given to naturally incorporating product, service and niche related keywords within the About section, Mission, and Company Description, as they give SEO indicators to search engines what your business is about. It is important to start with a brief (140 character) description so your whole message displays in the search engine's snippet.
Check that your full website url starting from http..... is included and accurate (your home page is best).
Best SEO Tip: Consider adding relevant links to your website pages within your business long description and also the Products section,that are useful for visitors wanting to investigate further.
4. Maximise Engagement with Images
Visitor Engagement is an SEO consideration. Your Facebook page's PROFILE and COVER photos are two images that can quickly capture visitor attention and interest to explore further. Make sure your images align with your brand’s style, and are visually appealing with clear intent.
To maximise image impact add a caption and a useful link related to your image story, or direct users to your website. Keep in mind that correct display sizes for your images:
· Cover images will display on desktop computers at 828 x 315 pixels, and on smartphones 640 x 360 pixels.
· Profile photos display at 160 x 160 pixels on desktop computers, and 128 x 128 pixels on smartphones.
Page Tabs and Call to action (CTA) Buttons help direct the visitor to high value content that builds awareness, understanding and trust to engage with you. There are a lot of CTA options available, and it is important that the action matches the message on your cover photo and fits with the destination page, eg. Watch Video takes them to your video.
Facebook allows you to “PIN” an important post to the top of your Facebook page so that every visitor sees it. You may want to highlight content that is time-sensitive (events, offers, contests); awesome content; promotions.
· To pin a post, simply click the arrow in the upper-right corner of the post and select Pin to Top from the drop-down menu.
5. Maximise Fan Page Backlinks
One of Google’s ranking factors for websites and Facebook fan pages is authoritative inbound links. It is like a big spider web connecting your online properties. So, where it is appropriate, include a link to your fan page from your other online assets including your website, blog, and other social profiles.
6. Optimize Facebook fan page status updates
When adding Facebook updates/posts remember that the first 18 characters serve as the meta description, which is essentially the "SEO title" for that update. In effect this meta description is your shop signage for search engines to promote your daily special, so use your relevant keywords well here. It can also be useful to including direct links to your small business website in your updates but remember that Facebook will not show your post to as many followers when your post incorporates a link.
Best SEO Tip: Once again, Google places more value on your posts' first word, so consider making that a relevant keyword.
7. Create a custom fan page vanity URL
After your fan page has 25 Likes, Facebook gives you the option to create a unique username/URL for your fan page. Google uses this username as an indicator to determine what your fan page is about, so this is an important factor to consider. Consider these username options Facebook offers before final selection.
Social media is no longer an optional extra for businesses looking to succeed. To get the most out of Facebook complete each of these steps to optimise your Business Fan Page, so you can get started connecting with your customers via the most popular social tool, and ranking your business in search engines.
Not sure how to get started? Check out of Social Key Solutions Online.
We can build your optimised social profiles for you to get you started and then you can access our FREE Social Dashboard
to manage your Twitter, Facebook Page(s), LinkedIn and Pinterest pages via a single login. The main benefits of our dashboard is that it's easy to use, works smoothly across all devices and saves you time. Or upgrade to a PRO account and gain access to even more benefits. Alternatively, we can manage it all for you, writing unique content for your social pages that will engage with your customers and build your online reputation. Our service is totally personalised to your individual business needs. CONTACT US
so we can get started connecting your business with your customers in a meaningful way socially.
Key Solutions Online - 28 Eenie Creek Road, Noosaville QLD 4566